From February 24th to 28th, 2025, the second edition of the DigiFast Digital Marketing Bootcamp took place in Sinaia, Romania, under the guidance of trainer Richard Gavrilescu. This intensive training was designed to provide Roma youth with a deeper understanding of digital marketing strategies, performance analysis, and content creation tailored to the current digital landscape. The bootcamp combined theoretical instruction with hands-on practice, offering participants an opportunity to enhance their digital literacy and gain real-world marketing experience. The sessions covered a wide range of topics, from branding and positioning to social media campaigns, TikTok content production, video editing, and digital performance tracking through tools such as Canva, CapCut, Meta Ads Manager, and Google Analytics.

Each day focused on building up specific competencies:

* Day 1 introduced digital marketing fundamentals and brand strategy.
* Day 2 dived into Facebook and Instagram marketing, including graphic design for campaigns.
* Day 3 emphasized viral video content creation on TikTok, with scripting, filming, and editing exercises.
* Day 4 focused on performance marketing, SEO, and analytics.
* Day 5 concluded with participants presenting their own marketing projects and receiving certifications.

Participants showcased strong engagement throughout, culminating in confident, well-structured digital projects that reflected both technical and strategic growth. The feedback underscored the bootcamp’s value in making complex concepts accessible and applicable.

Participants’ feedback:

“This bootcamp was an eye-opener for me. I had never used tools like Meta Ads Manager or Google Analytics before, but now I feel ready to apply these in real projects. The way theory and practice were mixed was perfect.” — Călin Francisca
“Creating videos on TikTok was my favorite part. I learned how to storyboard, shoot, and edit in one day - something I always thought was too hard to do. Now I can’t wait to post my next one!” — Tudose Andrada
“What I appreciated most was the structured way in which we learned about branding and marketing campaigns. From Canva designs to analyzing our own results on social media, everything felt relevant and empowering.” — Buzoianu Loredana Andreea